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Enterprise Risk Management
Many companies fail to recognize the fundamental link
between ERM and performance management because
their applied performance metrics, such as return on assets
or return on equity, do not reflect the level of risk involved.
Only 34 percent of the executives surveyed said that their
companies use risk-adjusted return on capital at the corporate
level, and even fewer - 21 percent - do so at the business
unit level. When asked about challenges to the use of risk
assessment data in planning, 73 percent of the executives
noted that their risk measures were not compatible with their
planning metrics. In many organizations, ERM programs are
based on relatively simple risk assessment processes -
facilitated risk workshops or "risk mapping." As a result,
the ERM program provides information to help better manage
the risk, but not the organization.
Current performance measures are often based on pro forma
assumptions about internal performance and external events.
As such, the measures do not factor the impact of risks on
performance. Current risk assessments are also typically
limited since they may illustrate the risk impact in terms of
overall dollar impact to the organization, but do not illuminate
how the risks will affect the critical success factors of specific
strategic goals (e.g., expansion into a new market or divestiture
of a business unit).
Learn more about enterprise risk management in Building Risk Awareness into Performance: Integrating ERM and Performance Management.
Corporate Reputation Risk
Media monitoring has become more sophisticated
Basic media monitoring has traditionally focused on tabulating
the number of mentions of a company, sometimes
with little analysis of the nature or impact of the coverage.
Today, some companies are using software to automate
the process and gain deeper insight into the impact
of media on their reputation, although only 44 percent of
executives reported using software applications in this
area. The most sophisticated applications assess whether
coverage is positive, neutral, or negative; the credibility
of publications; the prominence of coverage; the persistence
of an issue; and even the emotions that the story is
likely to evoke.
Quantifying the value of reputation
While CEOs recognize the importance of a favorable reputation to success,
many are frustrated by their inability to place a financial
value on having a strong or a weak reputation. For this
reason, it is difficult to evaluate possible investments in
reputation and compare them with competing investments.
A select group of companies is making progress
by working with specialist consulting firms to quantify
the impact of reputation on share price - both overall and
for specific aspects of their reputation - and identify
areas where investment can have the greatest impact.
Social media are rapidly gaining influence, but most
companies are ignoring them
Although consumers and investors are increasingly gathering information from
blogs, online forums, and social networking sites, only 34 percent of our respondents said they extensively monitor such sites, and just 10 percent actively participate in them.
Learn more about Reputational Risk in Managing Reputation Risk and Reward
CEO Salary
Median Total Cash Compensation for CEOs by Industry (US Dollars)
- Food and Tobacco: $6,343,390
- Utilities: $4,328,490
- Insurance: $3,934,670
- Industrial Transportation Equipment: $3,482,240
- Chemicals: $3,078,880
- Energy: $2,830,650
- Construction: $2,753,630
- Textile and Apparel: $2,637,530
- Holding Companies: $2,482,720
- Commercial Banks: $1,101,170
Learn more about CEO Salaries in Top Executive Compensation in 2008
CEOs React to the Economic Crisis
The heightened anxiety felt by consumers is mirrored
among CEOs around the world.2 As they endeavor to
steer their organizations through global events that are
nearly impossible to predict and are beyond their control,
more CEOs are rating individual challenges as being one
of "my greatest concern(s)" - the most intense challenge
rating.3 Between July/August and October, the percentage
of CEOs assigning the most intense rating rose on 55 out
of the 94 challenges.
In tandem with this rising level of concern, a reordering
of priorities is taking place. As the financial crisis leads
even more CEOs to rate excellence in execution as their
number-one challenge, crisis-driven concerns outside
their control - global economic performance; financial
risk, including liquidity, volatility, and credit risk; and
business confidence - push into the global Top 10, displacing
July/August’s focus on sustained and steady top
line growth and profit growth.4
Amid all the turmoil of recent events, CEOs increasingly
(55 percent now compared to 46 percent in July/August)
see their most important job as execution of strategy -
one tool well within their control - in the context of a
challenging global marketplace. To do this, they see
speed, flexibility, adaptability to change as more important
than ever; it ascends to 3rd place from 7th. The number
who rate speed, flexibility, adaptability to change as
being one of their greatest concerns almost doubles. Both
profit growth and top line growth give way to the challenges
of global economic performance, which rose to
4th place from 16th, and financial risk, including liquidity,
volatility, and credit risk, which rose to 5th place
from 11th.
Learn more about strategies for the recession here in the CEO Challenge: Top Ten Challenges - Financial Crisis Edition
The Global Business Agenda
No doubt, the effects of the economic downturn during 2001-2002, combined with the
headwinds of globalization (and an uncertain geopolitical environment) has made many
C-Team executives reluctant to put their large balance sheet positions to work. However,
that reluctance to spend appears to be waning, with the productivity miracle of
the past 10 or more years beginning to running out of gas - on top of the need to drive
top-line revenue in an increasingly competitive global economy. In this sense, the data
suggests that we may be seeing a shift to spending money rather than saving money, as
CEOs and their C-Team colleagues - cautiously - begin to commit cash that had previously
either sat idly on the sidelines, or had been redistributed to shareholders (in the
form of corporate stock buy-back programs).
We anticipate that this spending will likely come in the form of both continuing
M&A activity (to help buy market share) as well as a potential up-tick in capital
investment spending, although top line capital spending forecasts for 2007 thus far
do not yet fully support this scenario. With information technology representing
nearly 50 percent of non-farm capital spending in the US, any acceleration in this
area would have a profound impact on the technology sector - especially as it concerns
key infrastructure and integration investments.
Learn more about business innovation here in C-Team Research: Growth and Innovation Driving the Global Business Agenda
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